In the middle of Piana Rotaliana there’s a big building surrounded by hills and meadows which comes as a surprise in such an area: it is Cittadella del Vino, the head office and main winery of Mezzocorona Group, the biggest wine-group in Trentino and in Italy.
This group is formed by several other wineries, and now comprehends a lot of different brands, among which the most important are Mezzacorona, Rotari, Castel Firmian. The first association of producers goes back to 1904, and in over a hundred years the group has become bigger and bigger: it counts 1.500 members and its production comes from 2.600 hectars only in Trentino and South Tyrol. A big part of the production, nowadays, comes also from Sicily (Feudo Arancio – 1.000 hectars) and Tuscany (Castello di Querceto).
The horizon of this big group isn’t certainly local: 72% of the sales are abroad, in 50 different contries.
The success of this group has been awarded by Wine Enthusiast Magazine, which has proclaimed it as the “European Winery of the Year 2009”:
Mezzacorona is one of Italy’s biggest co-operative wineries, operating on a uniquely Italian model: pooling resources, fruit and farming to keep costs down and to provide stability in times of crisis. By combining tradition and state-of-the-art technologies, the group crafts modern value wines of immense popularity in the U.S., whose prices have stayed low, despite the economic crunch. For the group’s commitment to value, producing a long list of “Best Buys” in a wide range of quality products, Mezzacorona is Wine Enthusiast’s European Winery of the Year.
Gruppo Mezzacorona is the Italian leader in 5 varieties of wine: Pinot Grigio, Chardonnay, Teroldego, Lagrein and Gewürztraminer.